Coming full circle

Technology has been a constant thread in Richard Young’s working life. He began his IT career as a programmer in 1986 and later became a systems manager. Even after taking a long break from the industry, the curiosity never disappeared.

An earlier period running a small web agency brought useful experience but also showed that a conventional agency—competing for one-off client projects and selling time—was not the right long-term model.

Finding a reason to build again

After losing a lifelong friend in 2025, Richard needed a constructive focus and a renewed sense of purpose. Having managed depression successfully for many years, he understood the value of building work that could remain flexible, resilient and sustainable.

That period began with Smart Home experimentation: refurbished Home Assistant hubs, smart plugs, damaged computer bezels and a three-month journey into 3D printing and product design. An exploration of YouTube and digital media followed. Then research into AI-assisted websites led to Avi’s RankSite and WordRocket platforms—and to the business model that finally fitted.

Local Call UK

Local Call UK grew from that discovery. Instead of repeatedly selling website projects, LCMT Digital could build and own useful local digital assets designed to connect high-intent searchers with selected tradespeople through exclusive telephone enquiries.

The model is scalable, comparatively lean and capable of becoming increasingly evergreen once each site is established. It also supports a wider personal goal: building lasting independence through useful assets rather than returning to an agency structure that had already proved unsuitable.

Lead Call, Media and Technology

LCMT Digital keeps the parent identity stable while ideas develop, pause or become focused sub-brands.

Lead Call is the present commercial business through Local Call UK.

Media records the content and communication capability developed along the way.

Technology is the foundation: decades of systems experience combined with AI, automation, hardware, connected devices and practical problem-solving.

This is not a story of starting again from nothing. It is a return to a lifelong interest with better tools, deeper experience and a clearer purpose.